The Challenge
The customer’s main challenge was to maintain HCP contact while launching new products and new indications in Immunology, Hematology and Oncology, and maintaining sales on existing products. In addition, the customer needed to insure that the HCP’s were aware of available patient services and dosing information to support new indications.
The Solution
Digital integration of shared office demographic information with the Remote Sales and Field Reps working from home. The development of a robust requirements and reporting strategy and structure allowed streamlining of programs and effectiveness of messaging to increase. VCloud Interactive offered their Remote Sales professionals experienced in both call center management and pharmaceutical sales and marketing.
The team manages the process from start to finish including:
- Brand and Sales Leadership Goals: Documenting goals and requirements.
- Training: Preparing outbound call agents.
- MLR Management: Submitting MLR materials and attending MLR meetings as subject matter experts.
- Vendor Management: Managing a core group of outbound call vendor partners on behalf of our customer.
- Reporting: Creating reports and dashboards.
- Quality Assurance: Conducting quality calibration sessions.
- Vendor Status Meetings: Leading vendor partner status meetings.
- Subject Matter Experts for:
- HCP Outbound Call Programs
- Cost Assistance and Savings Card Programs
- Remote Sales and Telesampling Programs for HCPs: Including sample compliance form follow-up.
Benefits
Increased productivity, while reducing travel costs
Utilization of Remote Engagement technology with tracking
Productive planning of HCP time
Strategic partnership in developing contact center programs for healthcare professionals
Expertise in Pharmaceutical Remote Sales Account Management allowed joint partner brand
marketing teams to measure message effectiveness.
The Results
Expedited pivot for new indication approvals
Trained Field Sales on Remote Tele-Sales success
Quick transfer of Campaign Targets to support new approvals
Saturated Tier 1 targets and added 3 large institutional
healthcare centers for non-field supported product
Looking for the Right Solution
for your business?
Reach out to our team today and let us craft the perfect solution for your business challenges.
